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Councillor Angela Vithoulkas Question on Notice

Clarification about specific City of Sydney support initiatives for our businesses and residents impacted by Sydney Light Rail construction

Clarification about specific City of Sydney support initiatives for our businesses and residents impacted by Sydney Light Rail construction (S129276)

7. By Councillor Vithoulkas

Question

My Question on Notice on 18 September 2017 asked “Sydney light rail construction commenced in 2015 in the City of Sydney local Government area. What initiatives and actions has the City of Sydney undertaken to support small business owners impacted by Sydney Light Rail Construction since that time? What initiatives and actions has the City of Sydney undertaken to support residents impacted by Sydney Light Rail Construction since that time?”

The answers provided by the Lord Mayor to this Question on Notice appear to have included the City’s regular business support activities and programs.

While the Lord Mayor advised that the City’s contribution related to marketing, logistics and introductions, the answers provided did not detail how the initiatives were designed to
specifically address the impacts of light rail on our local small businesses and residents.

Please supply specific details about the following answers in terms of the assistance measures for businesses and residents impacted by light rail construction.

Answer supplied in regard to assistance for light rail residents and businesses for: “Surry Hills Creative Precinct

• $27,200
• Salon networking events for local businesses
• Four Creative Tours for media influencers, run by Culture Scouts
• Eastside Destination Marketing – collaboration between Surry Hills, Darlinghurst and Potts Point. Media strategy and media famils; marketing collateral including walking map, guide for local businesses, social media toolkit, digital and social media content”

1/ Please supply a breakdown detailing how any of the above initiatives directly supported residents and businesses impacted by light rail construction.

2/ Were official representatives from Transport for NSW and City of Sydney in attendance at the above events?

3/ Who were the media influencers and publications/websites who attended the tours and how did their attendance assist residents and businesses impacted by light rail
construction?

4/ What publications/websites featured news about businesses impacted by light rail construction as a direct result of the creative tours highlighted above?

5/ Please supply a breakdown of the number of businesses who are impacted by light rail construction who attended the events referred to above.

Answer supplied in regard to assistance for light rail residents and businesses for: “Eastside Destination Marketing

• This collective project also receives $20,000 to Darlinghurst Business Partnership and $25,000 to Potts Point Partnership
• Enables business workshops to upskill regarding social media and promotion opportunities: AirBnB, Facebook, Instagram”

6/ Please supply a breakdown detailing how any of the above initiatives directly supported residents and businesses impacted by light rail construction.

7/ Please advise how the $20,000 grant to Darlinghurst Business Partnership and the $25,000 grant to Potts Point Partnership were directly relevant to businesses and residents
impacted by light rail construction?

8/ How many businesses along the Sydney Light Rail construction route attended the business workshops?

9/ Who facilitated the business workshops?

10/ Were official representatives from Transport for NSW and City of Sydney in attendance at the business workshops?

Answer supplied in regard to assistance for light rail residents and businesses for: “Haymarket Chamber

• $69,600
• Market of Lights
• Live Play Work guide to Haymarket – promoting local business to residents
• Digital destination marketing”

11/ Please supply a breakdown detailing how any of the above initiatives directly supported residents and businesses impacted by light rail construction.

12/ How did this annual event feature businesses impacted by light rail construction?

13/ How many businesses impacted by light rail construction were featured in digital destination marketing?

14/ What outcomes were achieved through the Market of Lights festival each year? How was footfall measured?

Answer supplied in regard to assistance for light rail residents and businesses for: “Sydney CBD Chamber

• $7,500 for three networking events – each event included light rail construction updates to members”

15/ Were official representatives from Transport for NSW and City of Sydney in attendance at the above events?

16/ When were the events held?

17/ Who provided the update to members about light rail construction?

Answer supplied in regard to assistance for light rail residents and businesses for: “Village Festival Grant – Surry Hills Neighbourhood Centre

• Year 2 – $25,000
• Marketing support, promoting local businesses and driving footfall to the local area during construction/festival period”

18/ Please supply a breakdown detailing how any of the above initiatives directly supported residents and businesses impacted by light rail construction.

19/ What type of direct promotion of local businesses impacted by light rail construction was conducted?

20/ How was increased footfall, if any, measured?

21/ What was the outcome of the promotion as it directly relates to businesses impacted by light rail construction?

22/ Provide the name of the organisation/organisations that were involved in the provision of marketing support services to the businesses impacted by light rail construction.

Answer supplied in regard to assistance for light rail residents and businesses for: “Knowledge Exchange Grant – General Assembly

• Four seminars designed to specifically upskill SME’s in digital business opportunities (to counter any shift in foot traffic and better prepare for future proofing business)”

23/ Please supply a breakdown detailing how the above initiative directly supported residents and businesses impacted by light rail construction.

24/ Please provide the dates that the seminars were held?

25/ Please detail the breakdown of businesses impacted by light rail construction who attended these events by industry sector?

26/ What was the outcome for businesses impacted by light rail construction following attendance at these events?

Answer supplied in regard to assistance for light rail residents and businesses for: “City Thought Leaders

• Seminar series @ Customs House

• 10 seminars for businesses around key topics including how to maximise business opportunities around major events.”

27/ Please provide details about the subject topics as they directly relate to businesses impacted by light rail construction.”

28/ Please provide details about the number of attendees at each seminar series and how light rail disruption was addressed?

29/ Were official representatives from Transport for NSW and City of Sydney Council in attendance at the above events?

30/ What were the topics for each seminar and did they directly address light rail construction impact issues?

Answer supplied in regard to assistance for light rail residents and businesses for: “How to maximise business opportunities – leveraging major events

• Tool Kit and Guide to opportunities to maximise major events including event calendar
• Distributed directly to SME businesses
• Supported through one of the City Thought Leaders seminars – case studies delivered demonstrating how to leverage these opportunities and capitalise on
growth of foot traffic during major events.”

31/ Please supply a breakdown detailing how the above initiative directly supported residents and businesses impacted by light rail construction.

32/ Please provide further details about the City Thought Leader seminar referred to above, including the number of businesses impacted by light rail construction who
attended the seminar?

33/ How many SME businesses who are impacted by light rail construction received the Tool Kit and Guide?

34/ Were official representatives from Transport for NSW and City of Sydney in attendance at the above Thought Leader seminar?

35/ Please provide further details about the businesses featured in the case studies and where were they located?

Answer supplied in regard to assistance for light rail residents and businesses for: “Chairs in Squares

• Ongoing and ad hoc provision of temporary outdoor furniture in Martin Place, Regimental Square, World Square, QVB and Zone 4 and 5 on George Street during Christmas activations.
• Temporary seating was also provided to support other events and locations including support during Head On exhibition on George Street, seating outside World Square during Chinese New Year and Christmas, and seating outside of QVB. As new locations become available the City will consider temporary seating opportunities.”

36/ Please provide a breakdown in terms of timeframe and location of the temporary outdoor furniture since light rail construction began, specifically along the light rail construction route?

37/ Please provide a breakdown in terms of time and location of the temporary seating since light rail construction began specifically along the light rail construction route?

Answer supplied in regard to assistance for light rail residents and businesses for:

“Major Events

• Christmas – Christmas in the Villages Shop local campaign
• Chinese New Year– Haymarket promotion on George and Dixon Streets”

38/ Please provide information detailing how the Christmas in the Villages Shop local campaign and the Haymarket promotion on George and Dixon Streets directly referenced or promoted businesses impacted by light rail construction each year since light rail construction began.

Answer supplied in regard to assistance for light rail residents and businesses for: “City Sponsored Events

• Coordinated approval process for event activations such as Head On Festival, Vivid, Sydney Festival – use of public domain in areas surrounding George Street City Hosted Workshops
• CBD business workshop with senior business leaders to develop scope of works to ensure activation, signage opportunities, communications etc were managed during construction.
• Inception workshops with CBD businesses and Surry Hills businesses prior to work commencing
• Hosted drop in sessions for Business”

39/ When was the CBD business workshop referred to above with senior business leaders held?

40/ Please supply the names of the senior business leaders who attended the workshop referenced above?

41/ What dates were the inception workshops with CBD businesses and Surry Hills businesses held?

42/ How many businesses impacted by light rail construction attended the inception workshops?

43/ When were the drop-in sessions for business held?

44/ Were there representatives from the City of Sydney and Transport for NSW at the business workshops and drop in sessions for business?

45/ How many businesses impacted by light rail construction attended the drop-in sessions?

Answer supplied regarding assistance for light rail residents and businesses for:

“Footway Dining Fees

• Waiving of all footway dining fees along the alignment during construction.”

46/ How many businesses along the light rail route have applied for waiving of footway dining fees?

47/ How were businesses along the light rail route informed about the waiving of all footway dining fees?

Answer supplied in regard to assistance for light rail residents and businesses for: “Marketing Activities

• Marketing support is provided for stakeholder activations and associated events aimed at enhancing street and public space vibrancy and footfall near construction zones
• This ongoing marketing activity promotes and amplifies the ‘Open for Business’ messaging and has included distribution of event collateral, cross-promotional opportunities, and sharing of stakeholder content across the City’s channels such as social media, What’s On and within e-newsletters such as Creative City Sydney and City Business
• The City actively supports and amplifies TfNSW’s business support campaigns including: – George Street Christmas activations – Additional marketing support has been provided to City sponsored events staged along the construction route such as Head On Festival – ArtMoves EOI (a public artwork activation project) – Surry Hills Festivals, including Double Take projections and pop-up installations – Live it up Locally video series – Head to Surry Hills local shopping campaign
• Marketing activity has ensured integration of activation plans with the City’s major events including Christmas and Chinese New Year”

48/ How is the success or the effectiveness of the marketing activities outlined above, in terms of support for businesses impacted by light rail construction, measured?

Answer supplied in regard to assistance for light rail residents and businesses for: “Planning and Construction assistance

• Cleansing and waste team dedicated to assisting TfNSW keep the areas around the construction clean and tidy.
• Expertise in the areas of traffic operations to assist TfNSW create opportunities for loading and improve local access.”

49/ When did the cleansing and waste team referred to above commence?

50/ What are their areas of responsibility along the construction route in terms of street location?

51/ What is the cost per annum of supplying a dedicated cleansing and waste team to assist Transport for NSW to keep areas around the construction clean and tidy?

52/ How often are traffic operations discussed with Transport for NSW specifically related to loading and improved local access? Is it on an ad hoc basis or are regular meetings held?

Answer supplied in regard to assistance for light rail residents and businesses for: “Streamlining approvals and processes:

• The City is supporting the NSW Office of the Small Business Commissioner Small Biz Bus, and TfNSW’s pop up Light Rail Customer Information Stall, including location facilitation/approval and promotion. E.g.: 26 February 2016 and 4–9 July 2016, outside Sydney Town Hall; 11 May 2016, at Dixon Street Mall, Haymarket; 6 July 2016, at Collins Street closure Surry Hills”

53/ Please supply specific details about activities that have occurred to streamline approvals and processes for business impacted by light rail construction since July 2016?

54/ Were staff from the City of Sydney and Transport for NSW in attendance at all events detailed above?

55/ How many businesses impacted by light rail construction sought help through the Small Biz Bus?

Answer supplied in regard to assistance for light rail residents & businesses for: “Community Engagement

• The City’s Strategy Community Consultation team attends all public meetings related to the project to facilitate responses from the City’s services, such as waste and tree management, to address any resident issues.”

56/ Please provide full details of every public meeting that the City’s Strategy Community Consultation team has attended since the light rail project began.

57/ Please provide details about how information about dates, times and subject matter to be discussed at public meetings was/is promoted.

58/ Please detail whether this was the only way that residents could raise issues with the City about their concerns and issues as a result of light rail construction?

Answer by the Lord Mayor

Many of these questions relate to initiatives not run or managed by the City of Sydney and you should direct those inquiries to the relevant bodies. The volume of information requested is an inappropriate diversion of staff resources.

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