Guest: Professor Adam Steen, Researcher Mid Market Business – Charles Sturt University
Part 1: Professor Adam Steen joins Craig West on the show.
Listen to find out more about Adam and how he ended up working for Charles Stuart University, researching mid market businesses.
Part 2: We continue to talk to Professor Adam Steen from Charles Sturt University.
What is the mid market? What research has been conducted? How do we move businesses to the mid market range? The difficulty of funding. Being realistic. Listen to discover what the research has revealed.