Podcasts have been around for a decade but only recently has their growth exploded. It seems like everyone is now understanding the power of podcasts as a marketing channel, as Nielsen found that audio streaming rose 76% in 2016.
Podcasts are one of the easiest ways to get your business in front of people – either through creating your own or in an advertising spot (did you know that ads in podcasts are preferred over any other digital medium?).
The unique advantage of podcasting is that listeners don’t have to take time out of their day to tune in. With any other kind of content, viewers have to pause their current activities in order to read an article, watch a video, or look at an infographic. For many people, audio is something that is a constant stream in the background. People listen to music or the radio as they cook and clean, they listen to it on their commutes, and many tune in even as they shower.
Podcasting can amplify your brand and its personality, giving it more life. When people press the play button, they’re ready to listen to what you have to say. It’s quite a personal medium, which means that whatever you say will have an impact on your listeners. This allows you to establish yourself and your company as an authority in your field, or as a great storyteller that people just can’t stop listening to. An audience built through podcasting is an engaged and interested one.
Not convinced yet? Here are a few more benefits of podcasting:
- Podcasts are enjoyable to create don’t require as much structure as writing
- Podcasting can improve your public speaking skills
- Podcasts have launched entire TV shows about them
For businesses looking to get into podcasting, one of the benefits now is that they don’t even have to do the work themselves. The surge in podcasting has allowed many podcasting companies to flourish, and these companies will create and produce the podcast for your business. Scripting, recording, editing, and promoting are all done by the producing company.
Interested in how you can use podcast to promote your business? Eagle Waves Radio specialises in podcasting for small- to medium-sized businesses, and reaches 200,000 people.
Email us now to find out how to get started on your podcast today.