Online businesses are booming as a result of ever-expanding technology and its constant fixture in all of our lives. With such a huge market waiting to be tapped into, operating an online business is proving to be a flexible and rewarding option.
Renee Lodens can certainly attest to the power of technology. Chatting with Angela Vithoulkas on her podcast The Brew, Renee shared her secrets to online success. Running the dynamic business Travelshopa, a curated guide to the best local shopping in cities around the world, she has carved herself a lane by utilising the connecting powers of the internet.
Travelshopa was born in 2012, when Renee moved to Singapore and faced difficulty in finding local designers and independent retailers. Realising an opportunity to fill a gap in the market, Renee decided to back her instincts and turn her idea into a business, something she says is achievable with unwavering self-belief and utilising a clear vision.
Despite not being from a fashion background, Renee’s willingness to tenaciously jump in the deep end paid huge dividends. Taking chances on yourself is paramount to business success, she explains, “You need to have courage to try new things and not worry about failure. You also need to be able to pick yourself up when things don’t go to plan – resilience is an essential attribute of a game changer.”
Renee praises the networking ability of the online stratosphere as a key to achieving success. With appealing content and precise communication, Travelshoppa has engaged with over 35,000 consumers, with 15,000 signing up to its email, and 20% of those visitors returning at least five times per month.
Despite these fantastic numbers, Renee refuses to get too caught up on statistics. Her personal creed is to judge her success on whether what she is doing is “beautiful and inspiring” instead of crunching endless numbers, imploring others to also measure what matters to them. Her advice to potential online business owners is to accept that there will be a huge learning curve of experience throughout the journey: “You will learn every day.”
To hear Renee Lodens’ valuable advice for starting a successful online business in full, check out Episode 18 of The Brew with Angela Vithoulkas.