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By Councillor Vithoulkas
Sydney is Fashion is a City of Sydney-led marketing campaign which ties together three
fashion events sponsored by the City, including Fashion in the Villages.
The primary purpose of the Fashion in the Villages was to promote and drive measurable
awareness of, and increased visitation to, fashion stores in the City’s villages.
This year, the City’s Business Precincts Team recruited 110 businesses across six of the
City’s villages to complement activities in the CBD:
• Paddington – 38 stores participated
• Newtown – 20 stores participated
• Surry Hills – 15 stores participated
• Pyrmont – 5 stores participated
• Darlinghurst – 20 stores participated
• Potts Point – 12 stores participated
A survey has provided feedback from businesses, indicating a strong springboard for
future promotions of this nature:

• 100% of participating stores would participate next year

• 70% saw an increase in business
• 98% used and liked the bunting
• 75% actively promoted FITV.
1. What is being done to improve the numbers in the various villages to being similar
to Paddington?
2. What are the economic benefits and results that have been seen for the small
businesses across the various villages for the festival itself, as well as the month
following it?
3. If 70% saw an increase in business, what sort of increase was achieved and is it
4. What benefits did the other 30% of participating businesses experience who didn’t
report an economic benefit from being involved, and why are they interested in
participating next year?
5. What are the lessons learnt from the participating businesses that can help achieve
further growth in 2015?


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